Kyowa Kirin was working with a rare disease brand to improve their media strategy and reach the right specialists and patients. Dentsu health, their agency of choice, partnered with PulsePoint to take advantage of the industry’s leading health marketing technology platform.
To get the results they needed, Dentsu sought to shift their approach from focusing on traditional metrics like impressions and clicks to a clinically based, data-driven strategy. Using PulsePoint’s Adaptive Optimization™, including HCP Clinical Behavior and DTC Audience Quality targeting, Dentsu was able to significantly increase reach to diagnosed patients and exposed HCPs, while decreasing costs.
Read the case study to learn more about Adaptive Optimization™ and see the results of their campaign.
