A leading pharma brand specializing in GI disorder prescription therapies sought to overcome misconceptions among HCPs about the efficacy of over-the-counter and generic treatments. To help shift this perception, the brand partnered with Butler/Till and PulsePoint to implement a campaign that would share the benefits of the company’s medication with target HCP audiences.
Using PulsePoint’s data-backed solutions, Butler/Till launched an omnichannel programmatic campaign that targeted high-value HCPs with the potential to prescribe the brand’s treatment. The campaign delivered on the brand’s objectives and laid a strong foundation for the continued market growth of the prescription therapy. Download the full case study to learn more.
