Butler/Till, a leading marketing agency, was working with a gastroenterology brand that sought to increase consumer awareness of its treatment. The Butler/Till team saw the connection between patient requests and HCP scripts and set out to align their campaigns around the interests and behaviors of those two audiences.
Working with PulsePoint, Butler/Till implemented a coordinated strategy that focused on precision targeting, omnichannel execution, and strategic data analysis and optimization. This strategy leveraged PulsePoint’s SmartLists and Health Pages technology to find and reach the most relevant users to the brand, enabling the Butler/Till team to improve engagement and return on ad spend.
Read the case study to learn more about how they coordinated both HCP and DTC campaigns across channels and tactics using the PulsePoint platform.
