CMI Media Group partnered with a leading pharmaceutical brand to drive awareness of its type 2 diabetes treatment among high-value healthcare professionals (HCPs) specializing in blood sugar management. The agency sought these HCPs on LinkedIn, eventually enhancing its campaign with PulsePoint’s Omnichannel Audiences, a precise targeting approach built on clinical and behavioral data.
By combining this targeting strategy with LinkedIn’s rich professional data, CMI Media Group was able to reach the right HCPs at the right time, leading to significant increases in engagement and decreases in costs.
Read the full case study to learn more about Omnichannel Audiences and how this approach helped CMI Media Group scale its LinkedIn campaign for improved results.
