A global biopharma company partnered with CMI Media Group to implement a healthcare marketing campaign that would educate HCPs about the benefits of its vaccine for adults and improve outcomes for patients. CMI Media Group sought to tap into the potential of connected TV (CTV) to boost HCP awareness and engagement.
CMI Media Group leveraged PulsePoint’s proprietary technology to find authenticated HCPs and create extensive audience lists. PulsePoint’s access to premium CTV apps also enabled CMI Media Group to maximize exposure among their target audience. This strategy resulted in noticeable lift in awareness, interest, and engagement.
Read the full case study to see the results of their campaign and better understand the potential of CTV for healthcare marketing.
