Digitas Health, a global health agency, sought to improve its SEO by gaining visibility into who was engaging with the brand and when. They needed a solution that would show them not only campaign performance but also HCP digital activity and behaviors across channels.
To enable smarter spend and greater ROI, Digitas Health turned to PulsePoint’s HCP365 measurement solution. Thanks to the platform’s actionable insights about channel performance, the agency saw improved 1:1 NPI attribution, site traffic, and search campaign performance. Download the full case study to learn more.
