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Client Success Story /

Pharma Brand Drives Significant Growth in Prescribing Behavior Using Programmatic EHR Advertising

A large pharmaceutical brand engaged KINESSO and PulsePoint to reach HCPs during "white coat" moments in the clinic. In collaboration with Veradigm, they designed and executed an EHR strategy that delivered the client's messaging to a highly targeted audience at the point of care.

The campaign results were robust, showing that exposed endocrinologists, nephrologists and PCPs prescribed more of the client's brand than the average prescriber in the US. Learn more.

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