A pharma company needed support increasing awareness of their oncology drug during the height of the pandemic. Hear firsthand from Erica Hawthorne, Principal Digital Consultant at The People People, how she partnered with PulsePoint to institute a fully connected programmatic omnichannel strategy for the oncology drug, launch a campaign in record time, and deliver impressive script impact.
She’s joined by Malcolm Halle, Vice President of Strategic Accounts at PulsePoint, who explains how PulsePoint's integrated health platform leveraged media and clinical insights to enable the client to deliver value at each stage of the campaign – all while prioritizing patient privacy. Watch the video to learn more.
