Publicis Health Media (PHM) was working with a global top 10 pharmaceutical company to enhance HCP engagement for its oncology brands through a highly targeted omnichannel strategy. By leveraging PulsePoint’s Life and HCP365 solutions, PHM was able to access real-time, NPI-level data to guide seamless digital activation across display and video channels. This approach provided insights into HCPs’ engagement behavior and preferences, allowing PHM to continuously optimize outreach and refine its targeting strategies.
The results of this personalized, data-driven strategy were significant, underscoring the value of seamless, real-time insights in driving impactful HCP engagement. Read the full case study to see the results of hyper-targeted omnichannel campaigns for three oncology brands.
