The makers of a drug that treats major depressive disorder (MDD) in adults wanted to increase prescriber awareness and prescriptions. They had access to an existing HCP target list, but wanted to go even further to reach those who would benefit the most from their drug.
By adding in real-time, hyper-local weather data from The Weather Company, PulsePoint was able to pinpoint and target ZIP codes where MDD was prevalent, reaching more prescribers and noticeably increasing script lift. Download the full case study to learn more.
