Underscore, a global healthcare marketing company, was working with a pharma client that sought to build brand awareness among hyper-specific rare disease audience segments.
Using PulsePoint’s platform, Underscore was able to deploy a multichannel programmatic campaign that reached rare disease patients across medical and media channels. The platform captured data in real time, allowing Underscore to optimize mid-flight and see significant results. Download the full case study to learn more.
