A pharmaceutical company partnered with CMI Media Group and PulsePoint to increase awareness of and prescriptions written for its treatment. Through an innovative approach combining real-time data from The Weather Company and smart audience targeting, CMI and PulsePoint were able to reach HCPs when patient need was highest.
Discover how CMI used weather pattern insights in the PulsePoint platform to reach the specific ZIP codes where patients were more likely to need the brand's treatment, driving reach and decreasing overall costs. Download the full case study to see the results.
