Identity & Privacy: Succeeding in a Changing Marketing Ecosystem
Join this conversation featuring publishers, demand-side platforms, and agencies, who will discuss the changing global regulatory landscape, how to address those changes, and where we are headed.
Panelists:
- Tyler Lohse, Assistant General Counsel, WebMD
- Greg Dreifus, SVP, Programmatic, CMI Media Group
- Anudit Vikram, General Manager, CPO, Intentsify
- Moderator: Konrad Gerszke, EVP Growth Platforms and Market, Internet Brands
Data Collaboration for a Modern Marketing Framework
Effective customer engagement relies on successfully using and collaborating with consumer data. Join Komodo, PurpleLab, and PulsePoint in this session to discuss future-proofing analytics. Topics include omnichannel analytics and data-powered marketing, data interoperability, campaign measurement, and how to build a modern marketing framework.
Panelists:
- Natalie Mancuso, Market Strategy & Innovation Lead, Digital, Komodo
- Ted Sweester, Director, Sales Success, PurpleLab
- Jonathan Zile, SVP, Data Solutions, PulsePoint
- Moderator: Amy Fieber, Director, Product Marketing, PulsePoint
Fireside Chat: Identity-Powered TV Advertising & Measurement
Hear from Bayer on how they work together with PulsePoint to plan, activate, and measure campaigns across all premium video providers. You’ll leave with a strong understanding of what’s possible in advanced TV activation and measurement.
Speakers:
- Glenniss Richards, Sr. Director, Digital Media Activation, Bayer
- Malcolm Halle, VP, Strategic Accounts, PulsePoint
VOICE OF THE CUSTOMER
Panel conversation and Q&A with agency experts. What are their challenges? What do they like about our product? What keeps them up at night?
Panelists:
- Christie Volke, VP, Media Strategy, AbelsonTaylor
- Jay De La Cruz, SVP, Global Media, Underscore
- Jeff Gores, Sr. Partner, Omnichannel Transformation Strategist, Wavemaker
- Lori Goldberg, CEO, Silverlight Digital
- Moderator: Keith Matt, VP, Sales, PulsePoint
Accelerating Digital Transformation Through Partnerships
Learn how to better collaborate with clients to accelerate digital transformation and maintain a high level of innovation. Join a Q&A with our clients on what they want to see from partners from activation to business intelligence.
Speakers:
- Kallie Carter, Sr. Director, Head – Omnichannel Marketing, Eisai
- Damon Basch, VP, Strategic Partnerships, Veradigm
- Dave Leitner, Managing Director, Media, Klick Health
- Moderator: Maria Simeone, VP, Marketing, PulsePoint