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DIRECT-TO-CONSUMER PHARMA ADVERTISING
DTC Healthcare Advertising Powered by Real-World Health Data

Get a DTC Audience Snapshot
See how we can convert your health audience with our exclusive data foundation.

Run direct-to-consumer (DTC) marketing campaigns powered by real-world health data. PulsePoint’s DTC pharma advertising platform delivers your message to clinically relevant health audiences across every digital channel.

98%

US Adult Health Population Reach

3,300+

Condition-Level Audience Segments

Purpose-Built for DTC Pharma Campaigns

PulsePoint’s direct-to-consumer drug advertising platform combines clinical-grade health data with programmatic precision to deliver health audience targeting no general DSP can match .

Real Health Audiences

Build DTC audiences modeled from de-identified medical and prescription data.

Clinical Insights & Measurement

Prove the real-world impact of DTC marketing by linking ad exposure to prescribing behavior.

98% US Health Population

Reach virtually every adult health consumer in the United States. PulsePoint's health graph covers 98% of the US adult health population.

AI-Driven Campaign Performance

Tap into our exclusive data foundation with our proprietary tech, Adaptive Optimization™, to reach more high-value populations.

Privacy-Preserving & Compliant

Every DTC audience is built from pseudonymous health data, in alignment with legal and regulatory compliance.

Omnichannel Activation

Activate audiences across display, CTV, online video, mobile, native, DOOH, and audio—all from a single platform with unified frequency management, sequential messaging, and reporting.

Icons-24px-Standard Union

2B+

Annual Medical Claims

Annual Pharmacy Claims

3B+

Annual Pharmacy Claims

Group 728

300M+

Annual Hospital Claims

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3,300+

Clinical Populations

How DTC Targeting Works

From audience definition to clinical measurement, PulsePoint connects every step of your direct-to-consumer pharma advertising campaign.

1

Define Your Audience

Start with your clinical definition or therapeutic area. PulsePoint gives you multiple paths to reach the right health audience—from clinically modeled segments and real-time contextual targeting to fully custom builds.

2

Activate Across Channels

Reach consumers across display, CTV, video, mobile, native, DOOH, and audio with a single campaign setup—all from a single platform with unified frequency management, sequential messaging, and reporting.

3

Optimize in Real Time

PulsePoint's Adaptive Optimization™ taps into Dx, Rx, Px, and contextual signals to continuously score and rescore audience cohorts—automatically shifting budget toward the highest-value consumers.

4

Measure Clinical Impact

Close the loop with Clinical Insights dashboards that connect DTC ad exposure to HCP prescribing behavior and real-world outcomes.

CASE STUDY

Real-World DTC Results: Adaptive Optimization™ in Action

10%

Avg Less Wasted Spend

18%

Avg Lift in Audience Quality

PulsePoint’s Adaptive Optimization™ outperformed Good Apple’s existing DTC DSP, delivering a 2.6x higher Crossix targeting multiple and 3.6x higher qualified visit rate.

Every Channel. One Audience View.

Run direct-to-consumer drug advertising across every major digital channel—all powered by the same health audience and unified in a single platform.

Display

Premium health & endemic inventory

CTV

Connected TV on living room screens

Native

In feed content recommendation

Mobile

In-app & mobile web

Online Video

Pre-roll, mid-roll, outstream

Audio

Streaming & podcast inventory

DOOH

Billboards, HCP offices, bars, and more

Endemic

Curated, health-related content

The Latest in DTC Healthcare Marketing From PulsePoint

Through ongoing innovation, PulsePoint has built an intelligent feedback loop where targeting, optimization, and measurement work in concert to maximize media effectiveness.

DTC Targeting

Health Populations +

Identify and activate high-value health populations with precision, using relevant, real-world digital behaviors, including signals from WebMD and other endemic sites.

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Bespoke Audiences

Leverage PulsePoint’s clinical and real-time digital data across HCPs and consumers to curate dynamic, condition-specific, modeled audience segments tailored to your brand’s goals.

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AI Activation

Sequential Messaging

Guide health consumers from awareness to action with creatives that automatically adapt to their engagement—serving the right message at the right moment, across every channel.

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Adaptive Optimization™

Tap into Dx, Rx, Px, contextual signals, and more to continuously score audience cohorts—automatically shifting budget to the highest-value consumers in real time.

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Media Effectiveness

DTC Clinical Insights

Go beyond clicks and impressions. The Clinical Insights dashboard delivers NRx and NBRx script fills, cost efficiency metrics, geo breakouts, audience trends, and optimization insights—so you can validate impact and optimize mid-flight.

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Integrated Third-Party Measurement

Built into the Life platform and powered by Veeva Crossix, the Crossix Programmatic Optimizer delivers smarter budget decisions using Audience Quality metrics—without leaving the platform.

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Introducing HCP2DTC Influence™

Pharma spends millions educating physicians on how to prescribe—then ignores that intelligence entirely when marketing to consumers. That’s not a strategy. It’s a disconnect. HCP2DTC Influence™ fixes it by starting your DTC where prescribing decisions actually begin: the HCP. The result is DTC marketing that’s more efficient, more credible, and built to convert.

Ready to Launch Your DTC Pharma Campaign?

See how PulsePoint’s health audience targeting and Adaptive Optimization™ can drive measurable results for your brand.