Elevate Your HCP Digital Marketing Campaigns

How it works

With PulsePoint, a next-generation programmatic platform, access robust, first-party data on over 3.2 million healthcare professionals (HCPs), that enables you to accurately target physicians for your HCP advertising campaigns, without the need for cookies.

PulsePoint strengthens HCP advertising campaigns more than any other entity with:

More addressable reach
More first-party data
More health signals
More touch-points

influence your HCP audience throughout their DIGITAL journey

Activate physician advertising at every stage of the physician's digital journey.

1-to-1 NPI Targeting

Match cross-device advertising to your National Provider Identifier (NPI) targeting list.

Smart list technology

Intelligently automate HCP target lists powered by digital brand engagement and/or claims data.

Clinical Behavior

Target specific physicians taking relevant clinical actions: Rx | Dx | Px

Online Behavior

Smart pixel technology intelligently identifies HCP activity for website and paid search campaigns.

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Measure your digital marketing at the individual hcp level

PulsePoint uniquely enables you to measure your digital marketing at a granular level.

Physician-level Measurement

Find out which physicians are interacting with your advertising and visiting your website.

Multi-channel attribution

Analyze attribution and cross-device performance on all digital touchpoints of the HCP: website, email, display, native & search

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Omnichannel brand engagement

Our physician targeting solutions deliver multi-channel brand engagement throughout the day - including digital experiences in the clinical workflow at work and at-home moments with CTV.

Display

Cost-effective, short-form cross-channel communications

CTV

Targeted video engagement during off-hours, at home

Social

Match Life NPI lists to accounts on Facebook to activate social audiences

Email

Long-form communication delivered directly to the physician's inbox

Video

Attention-grabbing media delivered when relevant

Native

Custom content in a trusted format

Search

Messaging targeted to intent

EHR

Direct communication in the physician's workstream at the point of care

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"PulsePoint is a transparent, and cost-effective way for us to continue to reach and engage healthcare professionals at scale."

- Steve Minichini, President of Paid Media at Evoke

HCP Marketing success story

A healthcare agency charged with regaining marketing share from newer competitors for a cardiovascular drug, leveraged PulsePoint to target individual physicians based on the brand's call list, and trigger marketing messages based on HCPs cross-channel profiles.