Which HCPs are Interacting with your DIgital Marketing?
HCP365 was developed to resolve that gap for pharma and health marketers. Powered by a database of over 3.2M verified HCPs with active and named opt-in consent, HCP365 analyzes HCPs’ online behaviors and unifies them with HCPs’ real-life identity and profile to give you deep and complete analytics on the HCPs you’re reaching. So you can tell which HCPs—at the individual NPI level, in real time—are engaging in which way with your brand.
A recognized award winner, HCP365 ups the ante even further by providing these insights in a format that’s immediately actionable to personalize sales rep calls, refine targeting strategies, and engage HCPs differently.
INSTANTLY GET ACCESS TO:
- 1-to-1 NPI reporting & attribution
- Omnichannel solution: search, display, email, website
- Integrated view of an HCP’s online and offline profile
- Real time analytics on a self serve platform
- The ability to activate deterministic HCP targeting
"HCP365 provides the granular insights necessary for us to customize HCP engagement strategies by segment. We're able to take digital activity tied to an NPI number and find useful insights for future marketing investments."
Ray Rosti, Chief Digital Officer at Publicis Health Media
Go from anonymous website visits to identified visitors
Yes, your HCP Website receives 50,000 visitors a month, but who are they? And what are they reading? Wouldn’t it be great to know that Dr. Smith read safety information, so that you could send your rep in to talk to her about safety in greater detail and deliver her some additional data? With HCP365, brands are customizing sales calls and other marketing efforts to meet HCPs’ specific brand interests.
Streamline your spend to reach the NPIs you want to reach
HCP365 revealed to a pharmaceutical brand that 35% of their media spend was being wasted on people who were neither prescribers nor on their target list. With HCP365, they were able to streamline their ad spend to only engage relevant HCPs, and significantly reduced their cost per HCP acquisition.
Prioritize & segment NPIs based on their behavioral activity
- Some HCPs are researching your brand but haven’t made it to your target list.
- Some target HCPs are visiting your competitor brand’s website after visiting yours.
- Some HCPs are prescribing your brand without ever engaging with any of your marketing; so you’re wasting money reaching them.
Activate NPIs with messages that fulfill theIR Real-Time need
Instead of surrounding HCPs with the marketing messages that you *think* they want to see, in channels that you *hope* they want to engage in, brands are using HCP365 to uncover the brand need that HCPs have in the moment, and serving them the exact messages that fulfill that need.- HCP365 identifies individual level HCP needs across digital channels in real time.
- NPI insights are available at your fingertips in an easy to use self-serve interface.
- These insights are in a format that’s compatible with your CDP, CRM, DSP and sales automation systems.
- Insights can be activated on-demand, in real time, using pre-approved messages.
HCP365 analytics and insights helped a healthcare organization to more strategically manage budget, boost field sales efforts, and improve their marketing performance and ROAS.
"PulsePoint's HCP365 Measurement product is an industry-leading technology that helped us meet our goals for our client's HCP campaigns. Their contextual capabilities consistently generate quality engagement among consumers."
Sean cotton, President of COEGI
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