HCP365 was developed to resolve that gap for pharma and health marketers. Powered by an NPI database of over 3.2M verified HCPs with active and named opt-in consent, HCP365 analyzes HCPs’ online behaviors and unifies them with HCPs’ real-life identity and profile to give you deep and complete healthcare marketing analytics on the HCPs you’re reaching. So you can tell which HCPs—at the individual NPI level, in real time—are engaging in which way with your brand.
A recognized award winner, HCP365 ups the ante even further by providing these HCP audience insights in a format that’s immediately actionable to personalize sales rep calls, refine targeting strategies, and engage HCPs differently.
"HCP365 provides the granular insights necessary for us to customize HCP engagement strategies by segment. We're able to take digital activity tied to an NPI number and find useful insights for future marketing investments."
Healthcare marketing performance optimization: Yes, your HCP Website receives 50,000 visitors a month, but who are they? And what are they reading? Wouldn’t it be great to know that Dr. Smith read safety information, so that you could send your rep in to talk to her about safety in greater detail and deliver her some additional data? With HCP365, brands are customizing sales calls and other marketing efforts to meet HCPs’ specific brand interests.
"PulsePoint's HCP365 Measurement product is an industry-leading technology that helped us meet our goals for our client's HCP campaigns. Their contextual capabilities consistently generate quality engagement among consumers."