LEADING CLOSED LOOP PROGRAMMATIC Healthcare ADVERTISING PLATFORM
real time intelligence loop™
The new foundation of healthCARE marketing
Scale audience quality at every moment and stage of the health journey with solutions that capture every digital health signal, including intent patterns, bypassing the need for 3rd party cookies.
Direct-to-Consumer Engagement (dtc)
World's largest active and consented health consumer group
- First-party relationship with 1 in 3 US adults
- PulsePoint observes 200B daily interactions
- 90% of US adult population
- NIH taxonomy with 3000+ indications
healthcare professional Engagement (hCP)
First and only authenticated first-party HCP consent
- 1-to-1 NPI-level targeting (National Provider Identifier)
- 1-to-1 NPI-level insights and measurement
- 95% matchback
- Constantly refreshed every 24 hours
Reach 98% of US health population
88 billion monthly DTC opportunities
3.2M+ opted-in physicians
35 billion monthly NPI opportunities
- Glennis Richards / Director of Programmatic at Underscore
coordinated, OMNIchannel brand engagement
Our programmatic digital advertising solutions deliver coordinated brand engagement to physicians and health consumers across channels and devices.
Display - cost-effective, short-form communications across channels
CTV - targeted video engagement during off-hours, at home
Social - reach engaged HCPs on social channels
Search - messaging targeted to intent
EHR - direct communication in the physician's workstream at the point of care
Email - long-form communication delivered directly to the physician's inbox
Native - custom content in a trusted format
Video - attention-grabbing media delivered when relevant
Cross-Channel digital marketing measurement & ATTRIBUTION
Gain visibility to what influences HCPs and patients to take clinical action with your brands, understanding multi-channel attribution.
HCP CAMPAIGN Measurement
Find out which individual HCPs are interacting with your advertising and visiting your website.
DTC CAMPAIGN Measurement
Help patients make more informed clinical decisions by enhancing your brand awareness programmatically, understanding real-time campaign reach and clinical impact.
- Steve Minichini / President of Paid Media at Evoke