Healthcare marketers are under increased pressure to prove the real-world impact of their media buys, beyond clicks, impressions, and viewability. PulsePoint’s DTC and HCP Clinical Insights dashboards help close that gap by showing how media exposure influences prescribing behavior in near real time.
By connecting campaigns to prescription outcomes, marketers can validate the impact of their campaigns, optimize them mid-flight, and confidently link short-term performance to long-term brand success.
Download our Clinical Insight Dashboard Product Guide to learn more about our offering. In this guide, you’ll learn:
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The clinical metrics the dashboard tracks
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The questions PulsePoint’s metrics can answer (Hint: what drives prescriptions, what tactics work the best?)
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The PulsePoint difference
