Leverage PulsePoint's clinical and real-time digital data foundation to curate dynamic targeting segments, with unmatched audience quality, that engage DTC audiences most relevant to your brand.
Use PulsePoint’s campaign activation guides to learn more about our channel-based and precision targeting features built to reach high-quality, brand-relevant HCPs and consumer audiences in clinical decision-making moments.
Weather Triggers
Reach HCP and DTC audiences in ZIP codes proven or predicted to be clinically affected by weather, increasing brand relevance during clinically influential moments as weather changes impact real-time symptoms and clinical activity.
Reach audiences visiting related, condition-based content across the internet, for 3000+ health conditions, in addition to an owned and operated Internet Brands endemic health website.
Programmatically reach HCPs while they consult, diagnose, and prescribe patients, throughout their EHR clinical workflow. Access media and clinical insights for 100% of HCPs reached via EHR channel activation.
Use PulsePoint’s HCP and DTC measurement solution guides to learn more about the insights we provide at every touchpoint along a health journey, from real-time campaign influence to clinical impact.
DTC Insights
The first and only real-time, closed-loop measurement solution delivering actionable, privacy-safe clinical and digital insights for patients reached and influenced by direct-to-consumer campaigns.
Use PulsePoint’s optimization solution guides to learn how to automate DTC & HCP health campaign goal achievement, optimize spend, enhance audience quality and increase brand conversions.
Real-Time Bidding Optimization
Automate ad bidding for brand relevant inventory that supports campaign goals, audiences, and media criteria.
The industry’s first real-time, clinically-informed bidding optimization strategy for HCP campaigns prioritizing bids on HCPs most likely to prescribe a target script.
The industry’s first real-time, clinically-informed bidding optimization strategy for DTC campaigns prioritizing bids on consumer populations with the greatest condition prevalence for a brand selected diagnosis.
Automate ad bidding for HCP and consumer audiences most likely to perform specific actions on a brand’s website, optimizing conversions and campaign efficiency.
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