Guide /

Health Marketer’s Guide to Enhancing HCP Marketing Intelligence

5 Reasons You Need NPI Identification and Insights Solutions 

Free Data from its Siloes to Optimize Omnichannel Marketing

Now that so much of healthcare has gone digital, there’s an explosion of data pharma brands can use to gain insight on where and how to engage with healthcare providers effectively. But not if this data: 

• Is unusable by the teams that could benefit from it
• Can’t be applied to coordinate next-best actions with HCPs
• Lacks specificity at the NPI level
• Isn’t coordinated between online tactics and offline engagement 

Brands must have access to a complete NPI customer profile to personalize communications across digital and in-person touchpoints. By using an NPI identification and insights solution, marketers can deploy a more personalized digital HCP customer experience while enabling smarter spending across all channels, enhancing omnichannel efforts, and improving overall ROI as a result.