Everyone is talking about the importance of omnichannel engagement to engage HCPs wherever they are—with precision and intelligence.
But when it comes to implementing omnichannel strategies, most marketers admit that they are just scratching the surface. Their reasoning? Omnichannel can be a big project. Strategy, data, sales, media, campaign, and measurement systems and workflows are often siloed throughout organizations, and proving marketing ROI is becoming more important each day.
But it doesn’t have to be complicated. This guide will provide you with a straightforward approach to using technology to implement your omnichannel strategy today.