Influence HCPs at the Point of Care With Programmatic EHR Advertising Solutions

CLIENT SUCCESS STORY

EHR Drives 80–300% Lift Over National Benchmark

A major pharmaceutical brand partnered with KINESSO and PulsePoint to launch a programmatic EHR campaign to deliver highly relevant messaging at the point of care to endocrinologists, nephrologists, and PCPs.

The campaign delivered double- to triple-digit lifts over national benchmarks—with exposed HCPs prescribing the brand significantly more frequently than the average US prescriber.

“KINESSO was excited to collaborate with PulsePoint and Veradigm to incorporate EHR advertising into our omnichannel strategy. The ability to utilize programmatic technology to deliver brand messaging via EHR to a highly targeted audience proved valuable. It was great to see that tapping into POC demand programmatically drove such impact. We look forward to continuing our partnership and incorporating these first-to-brand strategies to drive growth in prescribing behavior.”

- Mackenzie Walsh, Manager, Addressable Strategy, KINESSO

Unlike traditional direct buys, PulsePoint lets you integrate programmatic EHR with your other channels and media into a single cohesive omnichannel campaign. This means smarter cross-channel frequency controls, synchronized messaging, and SmartList targeting across 100% of the HCPs reached.

See for yourself how EHR can power your omnichannel marketing.

PulsePoint is the health marketing platform brands and digital ad agencies count on to deliver powerful EHR advertising campaigns without the hassle. Whether you’re just getting started or ready to scale, we make it easy to include EHR in your existing media plans, activate in real time, and prove impact with clear results.