Every marketer today is using data to drive their media campaigns. But marketers: Do you know what you’re buying? You should, because data is not a commodity. Not all data is created equal. There are different sources of seed data, and different methodologies that go into building data products. And they make a difference in HOW you can use them and HOW WELL they perform.
Download our “Six Considerations” guide to learn what you need to consider when working with health data, and how to select a provider of HCP or consumer data.
2021 data from PulsePoint’s Life and HCP365 platforms inform the current state of health media and project where the industry is going. These groundbreaking insights will guide brands and agencies towards forward-thinking and competitive media buying decisions.
Learn how programmatic marketing is transforming the healthcare industry and what to look for when selecting a potential partner.
With the phase out of third-party cookies, discover how to future-proof your marketing strategy with innovative approaches to targeting and measurement.
As COVID-19 vaccination supply moves from scarcity to surplus, learn how to focus your strategy on building vaccine confidence to reach herd immunity.
Discover how Underscore leveraged programmatic marketing to increase patient prescription volume by 70% for their pharma client.
With data more accessible than ever before, we surveyed consumers to understand their feelings about sharing their personal health information.
As HCPs become harder to reach, we've outlined the greatest challenges facing marketers and the solutions they need to address them.