With the inevitable phase out of third-party cookies, the time has come for health marketers to reimagine how we connect with audiences. Access our latest guide to discover how brands and agencies can future-proof their marketing strategy with new and innovative approaches to campaign targeting and measurement.
With the phase out of third-party cookies, discover how to future-proof your marketing strategy with innovative approaches to targeting and measurement.
As COVID-19 vaccination supply moves from scarcity to surplus, learn how to focus your strategy on building vaccine confidence to reach herd immunity.
Discover everything you need to know about programmatic advertising including helpful definitions, examples, best practices, and more.
Discover how Underscore leveraged programmatic marketing to increase patient prescription volume by 70% for their pharma client.
With data more accessible than ever before, we surveyed consumers to understand their feelings about sharing their personal health information.
Find out how marketers can optimize their COVID-19 campaigns by delivering the right message to the right audience at the right time.