PULSEPOINT'S RESOURCE CENTER

The 2025 health marketing and media trends report includes insights from brand marketers, agency executives, media strategists, traders, and technologists from across the sector. Check out the report to see what they say about emerging channels, new data, AI-driven improvements, and more. Read the full report.

Learn why an NPI identification and insights solution helps healthcare marketers deploy a more personalized digital HCP customer experience that enables smarter spending across channels, better omnichannel efforts, and improved overall ROI. 

PulsePoint interviewed brand marketers, agency executives, media strategists, traders, and technologists across the pharmaceutical marketing sector. The 2024 Health Marketing and Media Trends Report compiles the perspectives of these leading industry experts. Read the report.

Everyone is talking about the importance of omnichannel engagement to engage HCPs wherever they are—with precision and intelligence. 

View the recording to hear PulsePoint discuss valuable insights and strategies to create an effective omnichannel marketing campaign that engages healthcare providers both at work and at home.

View the recording to hear PulsePoint experts discuss how programmatic EHR can help you increase brand awareness and script lift - going beyond reaching HCPs at the right moment to reaching them within their workflow.

View the recording to hear experts from agency and brand-direct teams discuss their approach to connected TV (CTV) in omnichannel strategies. In this session, you will learn about real-world challenges with CTV and walk away with actionable insights into activating CTV in programmatic campaigns.

Every marketer today is using data to drive their media campaigns. But marketers: Do you know what you’re buying? Download our “Six Considerations” guide to learn what you need to consider when working with health data, and how to select a provider of HCP or consumer data.

2021 data from PulsePoint’s Life and HCP365 platforms inform the current state of health media and project where the industry is going. These groundbreaking insights will guide brands and agencies towards forward-thinking and competitive media buying decisions.

With data more accessible than ever before, we surveyed consumers to understand their feelings about sharing their personal health information.

As COVID-19 vaccination supply moves from scarcity to surplus, learn how to focus your strategy on building vaccine confidence to reach herd immunity.