what you will learn

The report, which compiles the perspectives of industry leading experts, outlines the five key themes that marketers should consider when promoting the vaccine:

  1. Be collaborative: The importance of partnerships
  2. Use data as a guide: Inform your strategy and plan
  3. Build trust: Be transparent and address misinformation
  4. Engage communities: Understand audiences and go local
  5. Make it personal: Tailor messaging and lead with empathy