Elevate Your HCP Digital Marketing Campaigns

HCP MEDIA PLANNING WITH FIRST-PARTY DATA

With PulsePoint's health marketing platform, access robust, first-party data on over 3.2 million healthcare professionals (HCPs). Accurately target physicians for your HCP advertising campaigns.

PulsePoint strengthens HCP direct advertising campaigns more than any other entity with:

More addressable reach
More first-party data
More health signals
More touch-points

influence your HCP audience throughout their DIGITAL journey

Activate an omnichannel HCP marketing strategy at every stage of the physician's digital journey.

1-to-1 NPI Targeting

Match cross-device advertising to your National Provider Identifier (NPI) targeting list.

Smart list technology

Intelligently automate HCP targeting using smart lists powered by digital brand engagement and/or claims data.

Clinical Behavior

Target specific doctors based on prescribing, diagnosing, and performing behaviors.

DIGITAL Behavior

Smart pixel technology intelligently identifies HCPs and their activity on site and search campaigns.

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Measure your digital marketing at the individual hcp level

Leverage real-time data to develop and optimize your HCP marketing strategy and influence more meaningful brand experiences.

Physician-level Measurement

Find out which physicians are interacting with your advertising and visiting your website.

OMNICHANNEL attribution

Analyze attribution and cross-device performance on all digital touchpoints of the HCP: website, email, display, native & search

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Omnichannel brand engagement

Our programmatic physician targeting solutions deliver multi-channel brand engagement during clinical and digital decision-making moments.

Display

Cost-effective, short-form cross-channel communications

Video

Attention-grabbing media delivered when relevant

CTV

Targeted video engagement during off-hours, at home

Native

Custom content in a trusted format

Social

Match NPI lists to accounts on Facebook to activate social audiences

Search

Messaging targeted with intent

Email

Long-form communication delivered directly to the physician's inbox

EHR

Direct communication in the physician's workstream at the point of care

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"PulsePoint is a transparent, and cost-effective way for us to continue to reach and engage healthcare professionals at scale."

- Steve Minichini, President of Paid Media at Evoke

HCP Marketing success story

A healthcare agency charged with regaining marketing share from newer competitors for a cardiovascular drug leveraged PulsePoint to target individual physicians based on the brand's call list, and trigger marketing messages based on HCPs cross-channel profiles.