How it works
With PulsePoint, a next-generation programmatic platform, access robust, first-party data on over 3.2 million healthcare professionals (HCPs), that enables you to accurately target physicians for your HCP advertising campaigns, without the need for cookies.
PulsePoint strengthens HCP advertising campaigns more than any other entity with:
- More addressable reach
- More first-party data
- More health signals
- More touch-points
influence your HCP audience throughout their DIGITAL journey
Activate physician advertising at every stage of the physician's digital journey.
1-to-1 NPI Targeting
Match cross-device advertising to your National Provider Identifier (NPI) targeting list.
Smart list technology
Intelligently automate HCP target lists powered by digital brand engagement and/or claims data.
Target specific physicians taking relevant clinical actions: Rx | Dx | Px
Smart pixel technology intelligently identifies HCP activity for website and paid search campaigns.
Measure your digital marketing at the individual hcp level
PulsePoint uniquely enables you to measure your digital marketing at a granular level.
Find out which physicians are interacting with your advertising and visiting your website.
Analyze attribution and cross-device performance on all digital touchpoints of the HCP: website, email, display, native & search
Omnichannel brand engagement
Our physician targeting solutions deliver multi-channel brand engagement throughout the day - including digital experiences in the clinical workflow at work and at-home moments with CTV.
Cost-effective, short-form cross-channel communications
Targeted video engagement during off-hours, at home
Match Life NPI lists to accounts on Facebook to activate social audiences
Long-form communication delivered directly to the physician's inbox
Attention-grabbing media delivered when relevant
Custom content in a trusted format
Messaging targeted to intent
Direct communication in the physician's workstream at the point of care
"PulsePoint is a transparent, and cost-effective way for us to continue to reach and engage healthcare professionals at scale."
- Steve Minichini, President of Paid Media at Evoke
HCP Marketing success story
A healthcare agency charged with regaining marketing share from newer competitors for a cardiovascular drug, leveraged PulsePoint to target individual physicians based on the brand's call list, and trigger marketing messages based on HCPs cross-channel profiles.