Deliver Your Brand Message To The Right HCPs In The Right Moment
Target, reach, and engage NPIs more effectively through omnichannel first-party HCP marketing.
HCP Media Personalization with First-Party Insights
With PulsePoint's health marketing platform, leverage a robust first-party data foundation of over 3.2 million healthcare professionals (HCPs) and personalize your HCP advertising campaigns for greater impact.
PulsePoint strengthens HCP direct advertising campaigns more than any other entity with:
More addressable reach
More first-party data
More health signals
More touch-points
See our health marketing platform in action! Schedule a demo
Influence Your HCP Audience Throughout Their Digital Journey
Activate a personalized omnichannel HCP marketing strategy at every stage of the physician's digital journey.
1-to-1 NPI Targeting
Match cross-device advertising to your National Provider Identifier (NPI) targeting list.
SmartList Technology
Intelligently automate HCP targeting using smart lists powered by digital brand engagement and/or claims data.
Clinical Behavior
Target specific doctors based on prescribing, diagnosing, and performing behaviors.
Digital Behavior
Smart pixel technology intelligently identifies HCPs and their activity on site and search campaigns.
Measure and Optimize Your Digital Marketing at the Individual HCP Level
Leverage real-time data to develop and optimize HCP engagement and influence more meaningful brand experiences.
Physician Level Measurement
Find out which physicians are interacting with your advertising and visiting your website.
Omnichannel Attribution
Analyze attribution and cross-device performance on all digital touchpoints of the HCP: website, email, display, native & search.
Our partnership with PulsePoint helps us operate a seamlessly responsive media engine with near real-time insights for engaging with HCPs. The opportunity to engage advanced activation with data interoperability has powered the results, fulfilling HCPs’ needs quickly and efficiently.
Jordan Galbraith, SVP, Programmatic, PHM
Omnichannel HCP Marketing Success Story
Publicis Health Media (PHM) was working with a global top 10 pharma company to enhance HCP engagement for its oncology brands through a highly targeted omnichannel strategy. By leveraging PulsePoint’s Life and HCP365 solutions, PHM was able to access real-time, NPI-level data to guide seamless digital activation across display and viode channels. Read the full case study to see the results of hyper-targeted omnichannel campaigns.
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