The PulsePoint health marketing platform connects healthcare brands to HCP and DTC audiences with real-time clinical intelligence, first-party data, and transparent programmatic activation.
PulsePoint is the leading health DSP built for healthcare brands—combining clinical and claims data, digital behavior signals, and authenticated first-party consent to power HCP and patient campaigns across channels and devices.
Real-Time Healthcare Programmatic Advertising Powered by First-Party Data
PulsePoint's platform unifies planning, activation, measurement, and optimization for healthcare marketers who need accuracy, scale, and real clinical outcomes.
Our Real Time Intelligence Loop™ delivers continuous insights using:
- Clinical and claims data
- Digital intent patterns
- First-party authenticated HCP consent
- Privacy-safe consumer insights
- NPI-level intelligence
The New Foundation of Healthcare Marketing
Scale audience quality at every moment and stage of the health journey with a healthcare DSP that captures every digital health signal, including intent patterns, bypassing the need for 3rd party cookies.
Direct-To-Consumer Engagement (DTC)
World's largest active and consented health consumer group
- First-party relationship with 1 in 3 US adults
- PulsePoint observes 200B daily interactions
- 90% of US adult population
- NIH taxonomy with 3000+ indications
Healthcare Professional Engagement (HCP)
First and only authenticated first-party HCP consent
- 1-to-1 NPI-level targeting (National Provider Identifier)
- 1-to-1 NPI-level insights and measurement
- 95% matchback
- Constantly refreshed every 24 hours
Reach 98% of US health population
88 billion monthly DTC opportunities
4.2M+ opted-in physicians
35 billion monthly NPI opportunities
- Brad Fox, SVP Health Media at dentsu health
Why PulsePoint's Health DSP is Different
PulsePoint is a healthcare DSP / ad tech platform built specifically for healthcare programmatic advertising, giving brands the precision, clinical intelligence, and transparency that general DSPs can't match.
Healthcare brands choose PulsePoint because we offer:
- Purpose-built health data, not inferred or repurposed consumer segments
- Real-time clinical and claims insights for smarter targeting and optimization
- One unified platform supporting HCP and DTC audience activation
- NPI-level identity resolution and measurement
- Full transparency into data sources, audiences, analytics, and performance
- Proven impact for programmatic campaigns for pharma, medical devices, and health systems
Coordinated, Omnichannel Brand Engagement
Our programmatic digital advertising solutions deliver coordinated brand
engagement to physicians and health consumers across channels and
devices.
Display
Cost-effective, short-form cross-channel communications
Video
Attention-grabbing media delivered when relevant
CTV
Targeted video engagement during off-hours, at home
Native
Custom content in a trusted format
Social
Match NPI lists to accounts on social platforms
Search
Messaging targeted with intent
EHR
Direct communication in the physician’s workflow at the point of care
Long-form communication delivered directly to the inbox
Cross-Channel Digital Marketing Measurement & Attribution
Gain visibility to what influences HCPs and patients to take clinical action with your brands, understanding multi-channel attribution.
HCP Campaign Measurement
Find out which individual HCPs are interacting with your advertising and visiting your website at the NPI level.
DTC Campaign Measurement
Enhance brand awareness and track patient clinical actions linked to your programmatic campaigns.
"Our partnership with PulsePoint has allowed both Butler/Till and our clients to benefit from technology innovations to reach more relevant patient and HCP audiences, in a more timely manner, to ultimately drive business outcomes. We’ve seen tremendous success from the partnership to date, and I’m looking forward to continuing to innovate together in the future."
Danielle Fox, Senior Director of Integrated Planning, Butler/Till